Internet technology for non-profit organisations

The Internet world has opened up global avenues for all types of organisations and businesses. It has proved to be of immense benefit to the charitable organisations too. The potential of social networking for non-profits has gained huge recognition and acceptance. The significance of internet technology for non-profits lies in its ability to allow the charitable organisations to create awareness about their work, share information with their supporters and also pitch for newer partnerships and collaboration.

Search engine optimisation, social media marketing, social bookmarking, blogging and e-mail marketing are some of the popular methods employed by the non-profits to reach out to the world. The Akshaya Patra Foundation is one such non-profit organisation that has witnessed the potential of social networking for non-profits. This organisation implements the mid day meal programme in more than 10,000 Government schools across nine states of India. It feeds work towards the cause of providing free mid day meal to Government school children in India. The Foundation is currently providing mid-day meals to 1.3 million children every day.

Beginning with an official website, this organisation stepped into the world of internet technology for non-profits. Today, it is present in the most popular social networking platforms like Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, along with various other bookmarking sites. Over the years, the organisation witnessed the immense potential and global accessibility it can achieve through the medium of social networking for non-profits.

Akshaya Patra has seen a 100% increase in its reach through Facebook as compared to last quarter, and now has 51,261 fans in its Facebook page. Its Twitter page has received tweets and re-tweets from renowned personalities thereby making the profile of the Foundation even for impactful. The videos and uploads in its YouTube page has 111,115 viewers. These numbers are a proof to how technology for non-profits and social networking can bring about a huge change in the way charitable organisations can reach out to people on a global platform.

The internet technology for non-profits allows organisations to share information and facts with its current and potential supporters. It also aids in creating awareness of the cause a particular organisation is working towards. An official website acts as an encyclopaedia for the organisation and other social networking platforms act as a medium of keeping the supporters engaged with the latest happenings of the organisation. Thus, strategic use of technology can be of immense support to a charitable organisation.