Bollywood Star Ranveer Singh campaigns for Akshaya Patra!

Since inception in June 2000, Akshaya Patra has seen involvement of people from all walks of life towards the noble cause of feeding children. Akshaya Patra always provides a platform for existing supporters as well as invites new supporters to get involved in nation building through feeding the young hearts. Over the years of implementing the mid-day meal programme, Akshaya Patra has witnessed that each meal has its own story and each beneficiary has his or her own special dream. Thus the Foundation has always thrived to provide quality, hygienic and tasty mid-day meal each day to each of the beneficiaries.

Currently, Akshaya Patra is operational in 24 locations of 10 states. Each day, Akshaya Patra feeds mid-day meal to more than 1.4 million children across Government schools. It aims to feed 5 million children by 2020. The task indeed is humongous but not unattainable. Working towards the mission, Akshaya Patra welcomes participation from each member of the country. The participation could be in the form of skill, time, funds, awareness creation or even volunteering. The recent partnership with Ching’s Secret is an exemplary one as it has brought in Ranveer Singh, the Brand Ambassador of Ching’s Secret and popular Bollywood Star to campaign for Akshaya Patra.

Ranveer has been actively involved in the planning and execution of the campaign called 'India Ke Hunger Ki Bajao'. The campaign aims to feed at least 1 million children across the country. Ranveer’s sincere support towards the children was witnessed as he offered his support to 10,000 children and sponsored their mid-day meals for an entire year at the launch of the campaign. Along with Akshaya Patra beneficiaries as Ranveer appeals in this video it just takes 10 seconds and a minimum amount of Rs. 750 to feed a child for an entire year. This amount has the potential to nourish and change the life of millions of young citizens. The campaign will receive broadcast in television, radio and digital platforms. It is also being supported by well-known brands like Yash Raj Films, India TV, Red FM, Reliance Fresh, Patel Bros., Paytm, Choitrams and Fluence.

Managing Director of Capital Foods (Ching's Secret's parent company), Ajay Gupta opines that it’s time to give back to the society and education of children will definitely lead to a better future of the country. Ranveer Singh too adds that he loves kids and being able to be involved with the cause of Akshaya Patra gives him immense joy. He believes that being the role of Indian youth, he will be able to spread the message and bring in maximum participation for the cause.

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Akshaya Patra kitchen facility in earthquake-hit Nepal

The Akshaya Patra Foundation has always considered relief requests on high priority. Over the last 15 years of its existence, Akshaya Patra has been seen as an active relief provider in terms of food apart from its core cause of providing mid-day meal to Government school children.

Akshaya Patra has been continuously striving towards providing food relief to the earthquake  affected citizens of Nepal. Following the first devastating earthquake on the 25th of April, the Foundation send across 100,000 cooked meals to Nepal and later an additional 2,500 kilograms of emergency food aid was also provided to the region. The two high magnitude earthquakes each of 7.8 and 7.3 left the Himalayan kingdom in a devastating turmoil. The decision and conceptualization of setting up an Akshaya Patra kitchen came by after a joint committee comprising of members from Jamsetji Tata Trust, Sipradian Sahayata Sanstha and Akshaya Patra witnessed the unsafe and unhygienic condition where women are cooking food with the available materials. Over 55,000 Nepalese citizens have gone homeless and there is considerable shortage of food and clean drinking water. 

In view of the needful situation, The Jamsetji Tata Trust requested Akshaya Patra to set up and begin operation in the affected areas. Thus with the support of the Jamsetji Tata Trust and Sipradian Sahayata Sanstha, Akshaya Patra is constructing its kitchen facility in Bhaktapur, a location 14 kilometres away from Kathmandu. This Akshaya Patra kitchen will have the capacity to provide up to 100,000 meals per day to the affected people of Nepal. This kitchen will come by as huge relief aid in terms of safe, hygienic and healthy meals for the people of the Himalayan kingdom. 

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Another milestone in the food safety measures of Akshaya Patra

Since the time of inception, The Akshaya Patra Foundation has taken utmost care in providing clean, hygienic and nutritious mid-day meal to the children of Government schools. Over the years of service, Akshaya Patra has equipped itself with latest technologies and processes to enhance food safety measures. Each of the Akshaya Patra kitchens at 24 locations follows standard food safety and manufacturing practices. 

Whether it is a centralised kitchen unit or decentralised, each employee is adheres to the operational manual of the Foundation. Measures like maintaining personal hygiene, quality check during procurement of raw materials, quality maintenance during storage of raw materials, quality and safety during cooking, safety measures during transportation and delivery, post-delivery quality check processes like audits and feedbacks are mandatory and routine tasks at each Akshaya Patra kitchen. 

Usage of Stainless Steel 304 vessels, sterilisation of all vessels, equipment and delivery vans, customised meal delivery vehicles, continual improvement methods like Lean, Kaizen, Six Sigma and ISO 22000:2005 certification of 11 kitchens and continued efforts for certification of the remaining kitchens are measures taken to ensure that food prepared at Akshaya Patra kitchen are nutritious, hygienic and tasty.

Moving forward in the path of providing quality mid-day meal, Akshaya Patra recently inaugurated its first Food Safety and Quality Control Laboratory in Ahmedabad, Gujarat. This lab is sponsored by the Jamsetji Tata Trust and is exemplary of a philanthropic and strategic partnership. Akshaya Patra’s Food Safety and Quality Control Lab (FSQC Lab) aims to assess food products from pre-production stage to post production stage. It is equipped with state-of-the-art testing facilities with technologies like the Atago make table top refractometer to analyse total soluble solids, fat purity, adulteration of oil etc. and the Shimadzu make spectrophotometer to evaluate DNA/protein concentration, absorbance, transmittance and the like. It also houses latest technological equipment for measuring microbial count.

The setting up of this specialised lab was a joint effort with technical assistance received from the Central Food Technological Research Institute, Mysuru. The inauguration of the lab was graced by noted dignitaries – Dr. Sanjiv Phalsankar, Programme Director, Tata Trusts; Dr. Alok Srivastava, Senior Principal Scientist, Department of Food Safety and Quality Control Lab; Representatives from the Food and Drugs Control Administration, Government of Gujarat; Madhu Pandit Dasa, Chairman, The Akshaya Patra Foundation; Chanchalapathi Dasa, Vice - Chairman, The Akshaya Patra Foundation and Jaganmohan Krishna Dasa, Unit President, Gujarat. Thanking all the support partners, Madhu Pandit Dasa said that this lab is a step towards ensuring further hygiene and quality of prepared meals and further meeting the food safety standards.

Read more about this new initiative at AkshayaPatra Food Lab at Ahmedabad.

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Charity is not just fund contribution!

More often than not, charity is considered as supporting non-profit organisations through financial donations. But, today NGOs are making efforts to bring in a paradigm shift in the way people perceive charity. The non-profits are striving towards various creative and innovative ways to involve people and their talent for the greater good of the society. The word charity has gone beyond regular fund contribution. Now it taps the skill, time and willingness of people to do social good.

Here is an example of one such non-profit organisation. The Akshaya Patra Foundation is an Indian NGO working towards implementation of the mid-day meal programme. Initiated in 2002, the Foundation operates in a Public-Private Partnership model. Agreeing to the significant role that monetary support has played in setting up of the entire organisation and sustaining the NGO over 14 years; Akshaya Patra is also equally grateful to all the support that it received in terms of knowledge sharing, employing skills and investing time for the benefit of underserved children. Weighing the importance of both financial and non-financial support Akshaya Patra has derived a volunteering platform for supporters from all walks of life. The volunteering platform of Akshaya Patra accommodates activities that can be easily executed by individual, group and also corporate supporters.

The Get Involved section of Akshaya Patra will introduce you to a wide array of volunteering activities to choose from. Some of them being as simple as sharing Facebook and Twitter posts and thereby becoming an online supporter! One can also utilise his or her passion for bike riding as a medium to spread awareness about Akshaya Patra’s cause. If you are a photographer, you can tell Akshaya Patra’s story through your lenses! If you are a writer then share about Akshaya Patra beneficiaries in your blog. A corporate can partner with Akshaya Patra as a part of their Corporate Social Responsibility initiative. An innovation firm can support the cause by providing innovative technological advice to the Foundation.

Akshaya Patra welcomes social collaboration from each citizen. Let’s take this opportunity to give a new meaning to charity.

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Akshaya Patra on NGC’s ‘Mega Kitchen’ documentary series

The National Geographic Channel will be featuring Akshaya Patra in a special telecast premier of their documentary series ‘NGC Mega Kitchens’. The pilot episode which is titled ‘Akshaya Patra – Shiksha Ka Mahabhog’ will be aired on 27th April, 9 pm on The National Geographic Channel.

This will be the first episode of a twelve part documentary series. The episode highlights Akshaya Patra’s highly mechanised approach of providing the Government Mid-Day Meal Scheme to over 1.4 million children every day. Through their kitchens constructed over 24 locations in India, Akshaya Patra supplies food to 10,770 Government and Government aided schools in India.

Get a preview of this special episode here. 

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